To begin the design process, thorough research and analysis of the ExpatWoman brand, target audience, and competitors are essential. This step involves studying ExpatWoman's website, social media presence, and any existing marketing materials to understand their visual identity, tone, and messaging.
The design execution phase involves translating the chosen concept into tangible visual assets. This includes selecting appropriate color palettes, typography, and imagery that align with the brand identity and target audience preferences. The banner and brochure should have a cohesive visual language while still conveying distinct messages for each medium.
By conducting thorough research, developing a strong concept, and executing the design with attention to detail, the resulting materials will effectively communicate ExpatWoman's services and benefits to expat women, fostering a sense of community and empowerment within the target audience.