Emirates Post is a government-owned postal service in the United Arab Emirates. They were looking to improve their brand image and reach a wider audience. They also wanted to make their website more user-friendly and accessible.
Media World, a Dubai-based media house, partnered with Emirates Post to develop a new marketing campaign. The campaign included print and digital advertising, as well as a redesign of the Emirates Post website.
The print ads were designed to be eye-catching and informative. They featured colorful illustrations and simple text that highlighted the benefits of using Emirates Post. The digital ads were targeted at specific audiences based on their interests. They were also designed to be interactive and engaging.
The website redesign was focused on improving the user experience. The new website was made more mobile-friendly and easier to navigate. It also included more information about Emirates Post's services and products.The new marketing campaign was a success. The print and digital ads reached a wider audience and generated more interest in Emirates Post. The website redesign also resulted in an increase in website traffic and sales.
The partnership between Media World and Emirates Post was a success. The new marketing campaign and website redesign helped to improve Emirates Post's brand image and reach a wider audience. The results of the project demonstrate the power of effective marketing and design to achieve business goals.
I was a full-time employee at Media World at the time of the project. I was responsible for the design of the digital ads and the website redesign. I worked closely with the Emirates Post team to ensure that the designs met their needs and objectives.
I am proud of the work that I did on this project. I believe that the new marketing campaign and website redesign were effective in achieving Emirates Post's goals. I am also grateful for the opportunity to have worked on such a challenging and rewarding project.