Croutique is a newly established e-commerce brand based in Dubai, specializing in the sale of antique and hand-made products. The company's vision is to create an immersive and personalized shopping experience for customers looking to find unique and valuable items with a touch of history.
The goal was to establish Croutique as a trusted and reputable online platform, offering a curated selection of high-quality products with a focus on exceptional customer service and a seamless shopping experience.
I explored the preferences and expectations of potential customers, including their design preferences, user experience expectations, and the emotions they associated with antique and hand-made products.
The logo featured a combination of a refined serif font and a stylized emblem, symbolizing the fusion of traditional craftsmanship and modernity. The color palette incorporated warm, earthy tones to create a sense of warmth and authenticity.
To engage customers effectively and drive conversions, we designed custom email templates that aligned with Croutique's brand identity. The templates incorporated the brand's colors, typography, and graphical elements to create visually stunning and cohesive email communications.
I crafted a user-friendly and aesthetically pleasing UI/UX web design for the Croutique website. The design highlighted the products' intricate details with large, high-quality images and informative descriptions.
The collaboration with Croutique resulted in a comprehensive brand identity that successfully conveyed the company's unique value proposition. The logo and branding elements established a strong visual presence, evoking a sense of luxury, authenticity, and trust.