A New Look for ChronEVO: A Case Study on Rebranding a Classic Car Website
A New Look for ChronEVO: A Case Study on Rebranding a Classic Car Website
ChronEVO is a news and article publishing website for antique cars and automobiles. The website was founded in 2011 and has since grown to become a leading resource for enthusiasts of classic cars. However, the website's branding was starting to look dated, and the user experience was not as user-friendly as it could be.
The old logo was outdated and did not accurately reflect the website's content. The website's user interface was also not as user-friendly as it could be. The navigation was confusing, and the website was not mobile-friendly.
The goal was to create a new logo, website, and UX design that would reflect the website's new direction and appeal to a wider audience.
The website's traffic has increased by 20% since the rebrand, and the website's bounce rate has decreased by 15%.
The rebranding of ChronEVO was a success. The new logo, website, and UX design have helped to improve the website's overall look and feel and have made it more user-friendly. The rebrand has also resulted in an increase in website traffic and a decrease in the bounce rate.
