Rebranding, Logo Design, UI/UX Design, and WordPress Development for a US-Based Ecommerce Client
The client, a US-based company specializing in refinishing patio furniture, approached me as a freelancer to revamp their brand identity, design a user-friendly interface, and develop a fully functional e-commerce website using WordPress and WooCommerce.
Project Overview
The project involved a comprehensive rebranding initiative, including the creation of a new logo, a modern UI/UX design, and the development of a robust e-commerce website. The primary goal was to enhance the client’s online presence, improve the user experience, and drive sales.
Logo and branding
I collaborated closely with the client to understand their vision, target audience, and brand values. Based on their requirements, I designed a new logo that aligned with their brand identity, conveying professionalism, trust, and innovation.
UI/UX Design
Employing user-centered design principles, I crafted wireframes and prototypes to outline the website’s structure, navigation, and functionality. The design emphasized a seamless browsing experience, optimized product categorization, and an effortless checkout process.
WordPress Development
I built a custom e-commerce website using the WooCommerce plugin, and I created a tailor-made solution. I integrated secure payment gateways, implemented shipping methods, and developed custom functionalities to enhance the overall shopping experience.