Dental Studio migrated from an aging Joomla website to a modern WordPress platform, improving maintainability, usability, and patient conversion journeys.
My role
Full-time Webmaster responsible for web design and web development, including platform migration, UX/UI revamp, build, and launch.
Background
Dental Studio’s website was operating on an outdated Joomla system that had gradually become a legacy platform. While the site still functioned, the underlying technology limited flexibility, slowed updates, and made long-term maintenance increasingly risky. As the clinic continued to grow, the website no longer supported the pace or quality expected from a premium dental brand.
The Problem
The existing Joomla setup presented several business and technical challenges:
- Outdated technology: An older CMS version increased security and compatibility risks.
- Inefficient content management: Routine edits and updates were time-consuming and cumbersome.
- Inconsistent user experience: Page layouts and visual elements lacked cohesion across the site.
- Weak conversion flow: Service discovery and calls-to-action were not clearly structured to guide patients toward booking.
Collectively, these issues affected both internal efficiency and the external perception of the clinic.
Approach
I approached the project as a complete rebuild rather than a surface-level refresh. The objective was to modernize the platform while improving usability for both patients and internal users.
The process included:
- Reviewing the existing site structure to identify essential pages and user journeys
- Redesigning information architecture around core services and patient needs
- Planning a clean, standalone migration path from Joomla to WordPress
- Defining reusable design components to ensure long-term consistency and scalability
- Prioritizing performance, maintainability, and ease of content updates
Solution
The final solution was a fully revamped WordPress website designed to replace the legacy Joomla system entirely.
Key outcomes of the rebuild:
- Complete CMS migration from Joomla to WordPress, eliminating dependency on an aging platform
- Modern UX/UI redesign with consistent layouts, improved readability, and clearer hierarchy
- Enhanced functionality to support intuitive navigation and stronger booking pathways
- Streamlined admin experience allowing faster updates and reduced technical friction
Results
Following launch, the website delivered clear, measurable improvements:
- Faster turnaround for content updates and structural changes
- Reduced maintenance overhead and lower long-term technical risk
- More consistent user journeys across services and key pages
- A scalable foundation ready for future features and site expansion
Long-Term Impact
By replacing the outdated Joomla system with a modern WordPress build, Dental Studio gained a reliable, future-ready website. The new platform supports ongoing evolution without rework, enabling the clinic to maintain a high-quality digital presence that matches its in-clinic experience.
The migration transformed a fragile legacy website into a stable, modern platform built for longevity.