Case Study: Rebuilding Cobone’s Digital Experience for Scale and Growth
Cobone is a high-traffic deals and e-commerce platform operating across web and mobile. Over time, its legacy front-end architecture and dated user experience began to limit performance, scalability, and customer engagement. At the same time, the business initiated a full brand refresh, creating an opportunity—and a risk—to relaunch its digital products in a way that aligned with new brand positioning while improving conversion and retention.
The Problem
The existing web and mobile applications suffered from inconsistent UX patterns, performance bottlenecks, and limited flexibility for future growth. From a business perspective, these issues translated into friction across the customer journey and slower iteration cycles for marketing and product teams.
Project Goals
The engagement was defined around clear, outcome-driven objectives:
- Launch a completely redesigned web and mobile experience aligned with Cobone’s new brand identity
- Improve usability, navigation clarity, and perceived performance
- Deliver a stable, scalable front-end foundation within a fixed timeline
- Minimize disruption to ongoing operations during rollout
- A strong user experience is not about aesthetics alone—it is about removing friction from the business.
Process and Collaboration
A third-party design partner delivered a comprehensive UI system in Figma. From that point forward, I led cross-functional teams spanning front-end, mobile, and backend development. The project moved into an execution-focused phase, with close alignment between engineering, product, and stakeholders.
Key process decisions included:
- Breaking the redesign into modular, testable components
- Running parallel development tracks for web and mobile
- Conducting frequent internal demos to validate progress against business expectations
Design Decisions
While the UI was externally designed, UX refinement occurred continuously during development. We focused on simplifying high-impact user flows such as browsing, deal discovery, and checkout, ensuring consistency across platforms and screen sizes. Particular attention was paid to visual hierarchy, content density, and interaction feedback to reinforce trust and ease of use.
Speed, clarity, and consistency became the silent drivers behind every design decision.
Technical Implementation
Over a 3.5-month delivery window, the team rebuilt the front-end applications for web and mobile, integrating them with existing backend services. Emphasis was placed on performance optimization, maintainable code structures, and scalable UI patterns that would support future features and campaigns without rework.
Challenges
- Coordinating multiple teams under a compressed timeline
- Translating static designs into responsive, high-performance interfaces
- Ensuring brand consistency while modernizing legacy workflows
These were mitigated through disciplined sprint planning, shared design-development standards, and proactive stakeholder communication.
Measurable Results
- Successful relaunch of Cobone’s web and mobile applications within 3.5 months
- Noticeable improvement in usability and user feedback post-launch
- Strong internal alignment between brand, product, and engineering
- A future-ready front-end foundation supporting faster iteration
This project delivered tangible business value by aligning brand evolution with a modern, scalable digital experience—demonstrating the impact of strong technical leadership paired with UX-driven execution.