UX Design and Front-End Development (full time) in collaboration with Askvider.com stakeholders and cross-functional team members.
Background and Business Problem
Askvider.com entered the market as a brand-new startup with an ambitious proposition: becoming the world’s first online video classified advertising platform for international users, debuting in the UAE. The business challenge was twofold. First, the product needed to clearly differentiate itself from established text- and image-based classified platforms. Second, it needed to establish trust quickly among early adopters in a category historically affected by fake listings, misrepresentation, and low buyer confidence.
From a business perspective, the platform’s success depended on rapid user onboarding, clarity of value proposition, and a frictionless path from listing creation to buyer engagement—all within a compressed launch timeline.
Strategic Solution
The solution centered on designing and building a video-first marketplace experience that translated the business vision into an intuitive, scalable product.
Key strategic decisions included:
- Video-led UX: Designing flows where video uploads were the primary action, not an optional enhancement.
- Trust as a conversion lever: Using real-time video listings to reduce buyer skepticism and increase listing credibility.
- Mobile-first execution: Ensuring parity and consistency across web and mobile app experiences for international users.
- Category scalability: Structuring navigation and listing templates to support a wide range of product and service categories without cognitive overload.
Execution
From discovery through launch, the UX and front-end work focused on speed, clarity, and adoption:
- Translated business requirements into user journeys for buyers and sellers
- Designed clean, conversion-oriented interfaces emphasizing video content
- Built responsive front-end components optimized for performance and usability
- Collaborated closely with team members to align UX, development, and launch goals
Results and Impact
- Successful launch of Askvider.com in the UAE market as a differentiated startup product
- Clear market positioning as a video-first classified platform
- Improved buyer confidence through real-time video listings
- Enabled users to sell, buy, and search more efficiently through trust-driven design
Business Outcome
Askvider launched as a fully realized product that aligned innovation with measurable user value, establishing a strong foundation for growth, adoption, and future market expansion.
The product was designed around trust, not features, making video the shortest path between sellers and buyers.